Motivation and Performance in Washburn Guitars Case Study

Motivation and Performance in Washburn Guitars - Case Study Example The employees at Washburn guitars feel motivated because of their love for the music and the care they have when making the musical instruments. Their unending love for the music inspires these workers and makes them possess a sense of belonging to their needs. These employees have an internal motivation and out of love for the music and art, they feel as if they possess an intrinsic reward, which makes them make a complete set of a guitar. According to Moran (2013), their great passion for their music and art-related jobs make them feel to have achieved their objectives in life and hence they make the finest quality guitars that search best prices in the market. The love and connection for their labor they had with every instrument make them take production to the highest possible level. Most people have greatly credited the production manager at Washburn guitars for the motivational cultures that he established in this firm. The employees at Washburn for a long time have preferred to make d10s guitars, which have been the top-selling musical instrument in the history of this firm. Many music artists term the guitar as durable and have the highest quality and it is very affordable such that even the upcoming artists are able to acquire it. Most clients of the instrument have claimed that the guitar produces the highest quality sound and has the most admired aesthetic features in comparison with the guitars from other firms. The top musicians in the world have preferred to use this guitar from Washburn due to its consistency and this has created an extrinsic motivation for the workers at the firm (Moran, 2013).